Maximizing Indonesia’s Digital Economy Potential, Deputy Minister of Trade Jerry Sambuaga Encourages Palu MSMEs to Enter Digital Platforms

Palu, Indonesia Sentinel – Deputy Minister of Trade Jerry Sambuaga encouraged micro, small and medium enterprises (MSMEs) in Palu to increase their buying and selling transactions by utilizing digital platforms. This is in line with the growing use of social media. This was conveyed by Wamendag Jerry when visiting Sri Rejeki Fried Onion MSMEs in Palu, Central Sulawesi today, Sunday (28/5).

“The Ministry of Trade continues to encourage MSMEs to do digital marketing. In addition, we are also ready to provide continuous guidance to MSMEs, especially MSMEs in the city of Palu,” said Deputy Minister of Trade Jerry.

Jerry also revealed that buying and selling transactions through marketplace platforms are now experiencing rapid growth. The Ministry of Trade supports MSMEs to get a place in the marketplace by issuing policies as a form of government favoritism to MSMEs.

The Ministry of Trade has developed four pillars as an ecosystem to support the development and improvement of MSME competitiveness. The four pillars are the existence of MSMEs, marketplaces, modern retail, and banking. In 2022, Indonesia experienced economic growth of 5.31 percent and a trade surplus of USD 54.46 billion.

In addition, the Ministry of Trade also has MSME skill development programs, packaging design development training, export training for MSMEs that will market their products abroad, and trade representatives in 46 countries that can help promote potential export MSME products.

“The government’s duty is to support MSMEs to advance and develop. Advanced MSMEs, Advanced Indonesia,” concluded Wamendg Jerry.

Also accompanying him was the Head of the Central Sulawesi Province Industry and Trade Office (Disperindag), Richard Arnaldo.


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