Bandung, Indonesia Sentinel — Self-reward has become a defining characteristic of Generation Z, reflecting a way to celebrate personal achievements and maintain motivation. Initially rooted in the idea of self-appreciation after reaching a specific goal, the concept has evolved and, in some cases, been distorted into an excuse for consumerist behavior.
Self-Reward and Work-Life Balance
For Gen Z, who place a strong emphasis on work-life balance, self-reward has become a natural extension of their lifestyle. This generation values the ability to pause and appreciate life’s moments, with self-rewards acting as a mechanism for preserving mental health and boosting morale.
However, while the practice can foster motivation and resilience, it carries hidden risks when taken to extremes. Left unchecked, self-reward may evolve into unconscious overspending, particularly in a world shaped by advanced technology and the pervasive influence of social media.
Self-rewards often manifests through shopping, travel, or even a day of complete relaxation—all under the banner of treating oneself.
However, this culture is often used as an excuse for a wasteful lifestyle and impulsive spending past their economic means, all under the pretext of self-reward. When frequent and unexamined, such habits risks fostering a lifestyle of financial instability, especially for those without consistent income.
Growing up in an era dominated by technology, the social media amplifies these risks. Seeing others showcase their self rewards online often triggers FOMO (fear of missing out), leading individuals to match the trends, often beyond their financial means.
Ironically, the stress of financial strain or the inability to maintain these trends often undermines the very mental health benefits this culture aims to support.
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Despite its drawbacks, self-reward isn’t inherently harmful. When practiced in moderation, it can be a valuable tool for maintaining mental and emotional balance. The key lies in rethinking the approach.
Self-reward doesn’t have to equate to material purchases. Gen Z can explore meaningful, budget-friendly ways to celebrate their accomplishments—spending time with family, pursuing hobbies, or simply taking a well-deserved break. Recognizing that self-appreciation doesn’t require monetary investment is a crucial step toward sustainable self-reward practices.
A Call for Mindful Practices
At its core, self-rewards is about acknowledging personal achievements or overcoming challenges. However, the current trend has skewed the concept, often encouraging a consumerist mindset. Gen Z and millennials must recognize that rewarding oneself doesn’t have to involve chasing expensive trends or emulating lifestyles beyond their means.
By embracing simpler, more meaningful forms of self-rewards, this generation can reclaim the practice as a tool for self-care without falling into the trap of excessive consumption.
(Raidi/Agung)
