Jakarta, Indonesia Sentinel — A new self-care trend is taking over TikTok, and it’s all about embracing comfort and relaxation. Known as cozymaxxing, the trend revolves around creating a stress-free environment tailored to individual preferences to relieve burnout and stress.
The cozymaxxing trend in social media involves users sharing videos of themselves unwinding in their personal spaces, often surrounded by candles, a warm cup of tea, and soft lighting. The ways people practice cozymaxxing vary widely. Some wrap themselves in thick blankets while watching their favorite TV shows, others bake fresh cookies or listen to soothing music.
At its core, cozymaxxing is about designing a peaceful retreat from daily stress, turning bedrooms and living spaces into havens of relaxation.
Cozymaxxing as a Response to Burnout
According to Healthline, psychotherapist Ken Fierheller of One Life Counseling & Coaching describes cozymaxxing as a deliberate practice of organizing one’s home and routines to foster relaxation and comfort. He believes the trend’s rising popularity is closely linked to widespread burnout.
“People are exhausted and looking for small ways to create peace in their lives,” Fierheller explains.
From workplace pressures to family struggles, stressors are unavoidable in daily life. Cozymaxxing reflects a broader cultural shift, with more people rejecting the pressures of hustle culture in favor of slower, more intentional living.
Economic uncertainty, climate anxiety, and political turmoil have only amplified the desire for a sense of control and security. Therefore, cozymaxxing offers a simple way to reclaim a sense of comfort and emotional balance amid these challenges.
How to Incorporate Cozymaxxing Into Daily Life
According to Well and Good, there are several ways to integrate cozymaxxing into everyday routines:
- Use soft, ambient lighting instead of harsh overhead lights
- Light aromatherapy candles or use essential oils
- Wrap up in plush blankets and fluffy pillows
- Play calming music in the background
- Take a warm salt bath
- Engage in light exercises like yoga or cardio
- Wear comfortable clothing
- Enjoy a favorite drink, whether it’s hot tea or a cold soda
- Cook or order favorite comfort foods
- Write in a journal to process thoughts and emotions
- Try a new hobby like painting or knitting
The Mental Health Benefits of Cozymaxxing
Research suggests that creating a comforting environment has significant mental health benefits. A cozy space signals safety to the brain, reducing cortisol levels (the stress hormone) and promoting relaxation. As a result, stress and anxiety levels decrease, leading to an overall sense of well-being.
Additionally, a relaxed state improves emotional regulation. With more time to reflect and process emotions, people can better manage their feelings. Activities like journaling or enjoying a warm cup of tea can help with this process.
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Beyond emotional regulation, cozymaxxing can also ease anxiety and enhance sleep quality. Feeling safe and in control of one’s environment fosters a sense of security, which can help combat restlessness.
“Creating a cozy space is a great way to relieve stress and can even improve sleep quality by eliminating clutter and distractions,” Fierheller explains. The sense of peace and balance that cozymaxxing provides is essential for maintaining emotional and mental well-being.
In a world where burnout is increasingly common, cozymaxxing offers a simple yet effective antidote. By prioritizing relaxation and creating comforting spaces, people can find small but meaningful ways to take care of their mental health.
(Raidi/Agung)
