Bandung, IndonesiaSentinel.com — As Bruno Mars prepares to take the stage in Indonesia from September 13 and 14, 2024, the country is anticipating not only a spectacular performance but also a significant economic impact from Bruno Mars concert in Jakarta. Held in The Jakarta International Stadium (JIS), the two day concert is expected to draw tens of thousands of fans, both from within Indonesia and abroad, with ripple effects across various sectors of the economy.
Chairman of the MPR RI Bambang Soesatyo, familiarly known as Bamsoet, said the Bruno Mars concert in Indonesia this year could have an impact on several national economic sectors amidst the uncertainty of the global economic situation.
Tourism and Hospitality Surge
The most immediate economic impact of Burno Mars Concerts will likely be seen in the tourism and hospitality sectors. With fans traveling from other regions of Indonesia as well as neighboring countries, hotels, restaurants, and transportation services are expected to experience a surge in demand. Jakarta, the concert’s host city, is preparing for an influx of visitors, which could lead to increased bookings in both luxury and budget accommodations.
The aviation industry may also benefit from heightened travel demand, as domestic and international travelers flock to the capital for the event. Airlines could see a spike in bookings, particularly on regional routes, as fans from Singapore, Malaysia, and the Philippines are expected to attend the concert.
Retail and Merchandise Sales
In addition to tourism, the retail sector is likely to experience a significant uptick in activity. Fans attending the concert will be eager to purchase official merchandise, such as t-shirts, posters, and other memorabilia. Beyond official merchandise, local retailers may see increased foot traffic as concertgoers shop for fashion, electronics, and other goods during their stay in Jakarta.
Bruno Mars’ large fanbase presents an opportunity for businesses to capitalize on concert-themed promotions and limited-time offers, attracting both locals and tourists who are attending the event.
Food and Beverage Industry
The food and beverage industry is another sector poised for growth during the concert days. With large crowds attending each of the four performances, restaurants, cafes, and food stalls near the concert venue and across Jakarta can expect a surge in customers. Both high-end dining establishments and street food vendors are likely to benefit from the influx of concertgoers looking to experience the city’s diverse culinary offerings.
Volkswagen Challenges in The Indonesian Market Amidst Facing Struggles Global Competition
Job Creation and Event Infrastructure
The Bruno Mars concert will also contribute to temporary job creation in the events and entertainment industry. From stage construction crews to security personnel and concession workers, hundreds of short-term jobs will be created to support the concert. Local vendors, event planners, and logistics companies will also play a role in ensuring the success of the event, further contributing to the local economy.
Additionally, transportation services, including taxis, ride-hailing platforms, and public transit, are expected to experience a surge in demand. This could translate into increased revenue for drivers and transportation companies, while also placing additional pressure on Jakarta’s infrastructure to accommodate the crowds.
Long-Term Benefits for Indonesia’s Concert Industry
Beyond the immediate economic impact, the Bruno Mars concert underscores Indonesia’s growing role as a premier destination for major international performances. The successful hosting of this high-profile event could attract more global artists to perform in Indonesia, boosting the country’s reputation as a hotspot for live entertainment.
Indonesia’s concert economy, which includes event management, venue operations, and ticket sales, stands to benefit from the increasing popularity of live performances. The more global artists choose to perform in Indonesia, the more opportunities arise for local businesses, from event sponsors to small-scale vendors, to tap into the growing entertainment market.
Bruno Mars’ upcoming concert in Indonesia is expected to generate significant economic benefits, particularly for the tourism, hospitality, retail, and food and beverage sectors. The concert’s long-term implications could extend beyond these immediate effects, strengthening Indonesia’s position in the global live entertainment industry and fostering future growth in the country’s concert economy.
(Raidi/Agung)
