Jakarta, Indonesia Sentinel — Global entertainment giant IMAX has partnered with CAMB.AI, a company specializing in AI-driven translation and speech emulation. CAMB.AI’s cutting-edge technology could replaces traditional subtitles with AI-generated dubbing that mirrors the original tone, emotion, and nuance of the speaker.
IMAX, renowned for its cutting-edge cinematic experiences, agreed to adopt the technology after extensive testing and review. The collaboration revealed on Monday, November 25, promises to deliver a richer and more personalized viewing experience by presenting content in viewers’ native languages.
IMAX will start utilizing CAMB.AI’s advanced DubStudio platform to localize their original content into multiple languages, enhancing accessibility and immersion. This innovation promises a more engaging experience for audiences by delivering localized content that maintains the authenticity and impact of the original performances.
Advanced AI Models at Work
To localize IMAX content, Camb.AI’s DubStudio platform integrates two proprietary AI models: BOLI for translation and MARS for speech emulation.
BOLI will analyze the original language and converts into text tokens in the target language. MARS then re-creates the dialogue, ensuring it aligns seamlessly with the original background sounds, such as crowd noise or ambient audio.
This dual-system approach allows for precise translation and natural-sounding dubbing, enabling IMAX to maintain the immersive quality of its content.
According to TechCrunch, CAMB.AI claims its technology can simultaneously translate up to 10 languages with a delay of just 20 to 30 seconds. For live broadcasts, this means the translated content incurs only a slight lag of 30 to 40 seconds.
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CAMB.AI’s translation technology making it highly suitable for real-time events. The technology has already been successfully deployed in major live sports broadcasts, including the Australian Open and the MLS (Major League Soccer).
Scaling Global Reach
IMAX plans to implement the AI dubbing technology gradually, prioritizing the most widely spoken languages. By doing so, the company aims to expand its global footprint and cater to an increasingly diverse audience.
On its official website, CAMB.AI claims its AI-powered tools can translate and dub content into more than 140 languages. This capability not only enhances viewer engagement but also positions IMAX as a leader in leveraging AI for entertainment localization.
By adopting this technology, IMAX reaffirms its commitment to innovation, ensuring that audiences worldwide can enjoy its iconic cinematic experiences in their native languages—without compromising on quality or authenticity.
(Raidi/Agung)
