Jakarta, Indonesia Sentinel — Meta is intensifying its efforts to crack down on users who reupload content created by others, as part of a broader push to improve the quality of content on Facebook’s news feed.
The tech giant, which owns Facebook and Instagram, said reposting unoriginal content, defined as repeatedly uploading others’ work without credit, undermines the creativity and labor of original creators. Therefore, Meta is now enforcing stricter penalties on such behavior.
In the first half of 2025 alone, Meta said it had taken action against roughly 500,000 Facebook accounts flagged for spam and fake engagement. The company has reduced the reach of these accounts’ posts and blocked them from monetizing content.
“We also removed about 10 million profiles that impersonated major content creators,” Meta stated in an official blog post.
Accounts that repeatedly and inappropriately reupload others’ text, photos, or videos will be temporarily demonetized, meaning they will lose the ability to earn money from content during the suspension period.
“Ineligible accounts that persistently repost other people’s videos, photos, or text without significant modification will not only lose access to Facebook’s monetization programs for a time, but also face reduced content distribution,” Meta explained in a post on its Creator Blog.
Read Also:
Indonesia and EU Reach Free Trade Deal After a Decade of Talks
Meta’s detection system will automatically flag and suppress duplicate videos, allowing the original creators to gain greater visibility. The U.S.-based company emphasized that the enforcement targets those who reupload others’ content without permission or significant edits, and does not apply to reaction or transformative content.
Implementation will be rolled out gradually, giving creators time to adapt their strategies. Meta said the initiative is part of its broader effort to combat spam and uphold authenticity on its platforms.
Looking ahead, Meta also plans to introduce a new feature that would allow viewers of reposted content to directly access a link to the original creator’s post. This feature is currently being tested internally.
(Raidi/Agung)
