Bandung, IndonesiaSentinel.com — In recent years, sneakers, particularly New Balance, have become the footwear of choice for young people heading to their favorite coffee spots. Coffee shops have become more than just places for Indonesian youth to get their caffeine fix, they’ve evolved into social hubs. And with this shift, a unique trend has emerged, a sneaker culture. From streetwear enthusiasts to casual café-goers, a particular aesthetic has taken root, and sneakers have found their place as a must-have accessory in this scene.
The Rise of Sneakers as Café Culture Footwear
For many Indonesian youth, visiting a coffee shop isn’t just about grabbing a drink. The footwear they choose reflects their identity, tastes, and sense of belonging in a globalized world.
Beyond New Balance, other sneaker brands such as Nike, Asics, and Vans have also become staples in Indonesia’s coffee shop scene. Yet, New Balance stands out due to its unique blend of athletic heritage and lifestyle versatility. While Nike and Adidas cater heavily to the sportswear market, New Balance has successfully positioned itself as the sneaker for both casual settings and lifestyle activities.
Why New Balance is Dominating Among Indonesia’s Youth
The rise in popularity of New Balance among Indonesian youth can be attributed to a few key factors. First, the brand’s reputation for comfort and versatility has struck a chord with young people looking for stylish yet functional footwear. Whether they’re meeting friends, working remotely, or simply enjoying a quiet afternoon at a coffee shop, New Balance shoes provide a perfect balance of style and practicality.
Moreover, the retro appeal of New Balance has made it a hit with trend-conscious youths. Models like the 990 series, with their minimalist designs and vintage-inspired colorways, evoke a sense of timeless fashion. For many young Indonesians, wearing New Balance not only signals an appreciation for comfort but also serves as a nod to a global fashion trend.
Steve Jobs and New Balance
New Balance’s resurgence, especially among the younger demographic, has an interesting history. While the brand has long been recognized for its quality running shoes, it was Apple co-founder Steve Jobs who helped elevate the sneakers to iconic status. Jobs was frequently seen wearing New Balance 992s during his legendary product launches and public appearances. His consistent choice of the minimalist gray sneakers, paired with his signature black turtleneck and jeans, left a lasting impression on tech enthusiasts and fashion followers alike.
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Though Jobs’ association with New Balance didn’t immediately spark a trend, his influence remains significant in the brand’s narrative. Over the years, as retro and normcore styles began gaining traction in fashion, New Balance naturally rode the wave. For young people today, the brand is seen as an understated choice that blends history, comfort, and coolness, attributes Steve Jobs personified.
Future of Sneakers Culture in Indonesia
As coffee shops continue to serve as key social spaces for Indonesia’s youth, New Balance has firmly established itself as the sneaker of choice for these outings. Its combination of comfort, versatility, and subtle retro charm make it a perfect fit for a generation that values both style and substance.
Whether or not Steve Jobs directly sparked this trend, his influence lingers, adding another layer of allure to the brand’s growing popularity. As Indonesian youth continue to embrace global sneaker culture, New Balance seems poised to maintain its place at the forefront of this movement.
(Raidi/Agung)
