Jakarta, Indonesia Sentinel — Jakarta has been ranked among the 15 most sought-after cities in the world by travelers in 2025, according to a recent list published by travel media outlet Time Out.
The ranking is based on an annual analysis of Google search data for flights, hotels, and travel plans conducted by UK-based travel insurance company InsureandGo.
Jakarta was named on the list, as the capital city of Indonesia drawing foreign tourists largely as the economic and business hub of Southeast Asia. Many visitors travel to the city for business purposes and often take the opportunity to explore Jakarta during their downtime.
Joining Jakarta from Southeast Asia are Hanoi, the capital of Vietnam, and Chiang Mai in Thailand. The list reflects a noticeable shift in global travel preferences, highlighting a growing interest in destinations known for cultural depth and authentic experiences.
Hanoi stood out for its rich cultural heritage, historic landmarks, and acclaimed street food. Attractions such as the Imperial Citadel of Thang Long, the Temple of Literature, and the city’s vibrant Old Quarter continue to draw millions of visitors each year. The city’s cuisine has also earned growing international recognition.
Here are the 15 most searched-for travel destinations in 2025:
- Tokyo, Japan
- Rio de Janeiro, Brazil
- Beijing, China
- Lucerne, Switzerland
- Kuwait City, Kuwait
- Seville, Spain
- Chicago, United States
- Belize City, Belize
- Chiang Mai, Thailand
- Tbilisi, Georgia
- Hanoi, Vietnam
- Nassau, Bahamas
- Jakarta, Indonesia
- Santiago, Chile
- Buenos Aires, Argentina
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The study also recorded a decline in travel interest for several destinations. Havana, Cuba, saw the steepest drop with a 28% decrease in search interest.
Other cities showing declining popularity include Miami (U.S.), Kingston (Jamaica), Nadi (Fiji), Gdańsk (Poland), Las Vegas (U.S.), Apia (Samoa), Stockholm (Sweden), Brussels (Belgium), Berlin (Germany), London (U.K.), Wellington (New Zealand), Singapore, Dubai (UAE), and Delhi (India).
The trend highlights a growing desire among travelers to discover culturally rich destinations that offer more genuine experiences and are less impacted by overtourism.
(Raidi/Agung)
