Thursday, October 9, 2025
No Result
View All Result
Indonesia Sentinel
  • Home
  • News
  • World
  • Economic
  • Culture
  • Tech & Science
  • Home
  • News
  • World
  • Economic
  • Culture
  • Tech & Science
No Result
View All Result
Indonesia Sentinel
No Result
View All Result
ADVERTISEMENT
Home Culture

The ‘Anti Influencer’ Travel Trend Rises, as Tourists Avoid Destinations Popular on Social Media

by Raidi
2025-02-14
in Culture
A A
Anti Influencer Trend

Illustration (Pinterest)

Share on FacebookShare on TwitterShare on Whatsapp
ADVERTISEMENT

Jakarta, Indonesia Sentinel — Influencers have long played a significant role in promoting travel destinations. However, a new trend called “anti influencer” has emerged where travelers particularly Millennials and Generation X, are actively avoiding places popularized on social media.

This trend stems from the perception that influencer-driven promotions contribute to overtourism, leading to overcrowded and less enjoyable experiences. As a response, an “anti-influencer” trend has gained traction, aiming to prevent excessive tourist congestion at certain destinations.

According to Jan Luescher, CEO of the social networking platform ASMALLWORLD, many travelers are now steering clear of influencer-endorsed locations in search of more personal and unique travel experiences.

RelatedPosts

South Korea ‘Loneliness Epidemic’: Rising Deaths Among Middle-Aged Men

Indonesia Inaugurates First Hindu Temple in Europe

“Travelers are looking for journeys that feel more personal, breaking away from predictable itineraries designed for social media photo opportunities,” Jan said, as reported by CNN Indonesia.

ADVERTISEMENT

Case on Santorini 

One of the most prominent examples of an influencer-driven boom is Santorini, Greece. In 2013, as Instagram’s popularity soared, the island saw a sharp rise in visitors, reaching a staggering 3.4 million tourists. That number exceed Santorini’s permanent population of around 20,000 residents.

Since then, Santorini has become widely recognized as “Instagram’s Greek Island,” with over eight million posts tagged #santorini. The influx of tourists has led to overcrowding, prompting authorities to impose visitor restrictions this year.

“Well-established tourist destinations go viral on platforms like TikTok and Instagram, only to be further romanticized by influencers, which fuels even more visits,” Jan explained.

“This leads to sudden surges in tourism, with crowds flocking to the same spots at the same time, particularly when a destination is trending on social media. Generation Z, the primary users of these platforms, often arrives in large numbers.”

Overtourism

Jan added that the social media trending phenomenon results in excessive tourism, overwhelming both hidden gems and well-known locations. Ultimately, it negatively affects both visitors and local communities.

As a result, many travelers, including Millennials, Gen X, and even some savvy Gen Z tourists, are making a conscious effort to avoid destinations heavily promoted by influencers. According to Jan , this movement aligns with the growing trend of “alternative destinations,” as observed by Expedia.

Read Also:

Sleep Tourism: A Growing Trend for Rest and Rejuvenation

Alternative destinations offer similar appeal to their more famous counterparts but are often overlooked, providing visitors with quieter and more authentic experiences.

“As expected, trends shift based on what’s currently viral. However, anti-influencer travelers are now skipping the Amalfi Coast in favor of Puglia, swapping Madeira for the Azores, and choosing Slovenia over Croatia,” Luescher noted.

“This shift reflects a desire for authenticity, with travelers increasingly seeking genuine experiences and turning to trusted sources to find them,” he concluded.

 

(Raidi/Agung)

Tags: Indonesia newsInfluencerSocial MediaTourismTourist DestinationTrend
ADVERTISEMENT

Related Posts

Komodo National Park

Komodo National Park to Introduce Tourist Quota System to Protect Ecosystem

2025-10-07

Jakarta, Indonesia Sentinel -- The Komodo National Park Authority (BTNK) in Indonesia’s East Nusa Tenggara province is set to implement...

Indonesia Artifacts

Netherlands to Return 30,000 Historic Artifacts and Documents to Indonesia

2025-10-02

Jakarta, Indonesia Sentinel -- The Netherlands has formally agreed to return around 30,000 artifacts and historical documents to Indonesia. The...

Tenun Weaving

Indonesia Proposes Tenun Weaving Tradition for UNESCO Intangible Cultural Heritage Recognition

2025-09-23

Jakarta, Indonesia Sentinel -- Indonesia is seeking UNESCO recognition for its Tenun weaving traditions as part of the Intangible Cultural...

Stop Sirens Movement

‘Stop Tot Tot Wuk Wuk’ Movement Went Viral as Indonesians Protest Officials’ Use of Sirens and Strobe Lights

2025-09-21

Jakarta, Indonesia Sentinel --  A social media movement dubbed “Stop Tot Tot Wuk Wuk” has gone viral in Indonesia, criticizing...

Museums Protests

Indonesia’s Museums and Heritage Sites Damaged During Mass Protests

2025-09-08

Jakarta, Indonesia Senitnel -- Protests that erupted on Saturday, August 30, 2025, left a trail of destruction at several museums...

Brave Pink Hero Green

Indonesia’s Social Media Flooded with Brave Pink Hero Green Trends Amidst Protest Movement, What’s the Meaning?

2025-09-06

Jakarta, Indonesia Sentinel -- Indonesia’s social media are being flooded with profile pictures shaded in “Brave Pink” and “Hero Green”....

Hashtag SEAblings Viral on X as Southeast Asians Rally to Support Indonesian Drivers Amid Protests

2025-09-05

Jakarta, Indonesia Sentinel -- Social media platform X was flooded with a wave of solidarity from Southeast Asian users under...

Gunung Padang Discoveries

Researchers Uncover New Discoveries at Indonesia’s Mysterious Gunung Padang Site, Reveal Hidden Underground Chambers

2025-08-27

Jakarta, Indonesia Sentinel -- Researchers conducting restoration and further study at the Gunung Padang site in West Java have reported...

Ancient Manuscripts Indonesia

UNESCO Adds Two Ancient Manuscripts from Indonesia to Memory of the World

2025-08-26

Jakarta, Indonesia Sentinel -- The United Nations Educational, Scientific and Cultural Organization (UNESCO) has officially recognized two ancient manuscripts from...

Mountain Grading

Indonesia Releases Risk-Based Grading for Mountain Hiking Trails Across Country

2025-08-21

Jakarta, Indonesia Sentinel -- Indonesia’s Ministry of Forestry has released an official grading system for mountain hiking trails across national...

Load More
Next Post
Tools For Humanity

Tools for Humanity Launches Technology to Verify 'Human' in the Digital Age

Popular

  • yandex

    How to Watch Viral Video on Yandex: What You Need to Know

    0 shares
    Share 0 Tweet 0
  • Seven Workers Remain Trapped in Freeport Underground Mine After Hit by Landslide

    0 shares
    Share 0 Tweet 0
  • The Joyoboyo Prophecy: Historical Roots and Modern Resonance in Indonesian Society

    0 shares
    Share 0 Tweet 0
  • 15 Indonesian Provinces Lead in Sex Worker Locations, West Java Ranks First!

    0 shares
    Share 0 Tweet 0
  • One Piece Pirate Flag Rises Across Indonesia Ahead the Independence Day

    0 shares
    Share 0 Tweet 0

Recommended

dairy self-sufficiency

Indonesia Set Dairy National Roadmap, Aims for Self-Sufficiency by 2029

3 months ago
Ministry of Social Affairs Cooperative during Corruption Eradication Commission Searches

Ministry of Social Affairs Cooperative during Corruption Eradication Commission Searches

2 years ago
ADVERTISEMENT

Indonesiasentinel.com is an independent online news portal committed to providing accurate, in-depth, and up-to-date news about Indonesia. Since 2021, we have been a trusted source for millions of readers seeking relevant and reliable news.

Part of:

Information Page

  • About
  • Editorial
  • Privacy Policy
  • Disclaimer
  • About
  • Editorial
  • Privacy Policy
  • Disclaimer

Contact

  • contact@indonesiasentinel.com
© 2021 Indonesia Sentinel

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
  • World
  • Economic
  • Culture
  • Tech & Science

© 2024 Indonesia Sentinel