Jakarta, Indonesia Sentinel — American food and beverage container Tupperware has officially ceased its operations in Indonesia, ending a 33-year presence in the market following the company’s bankruptcy filing in September 2024.
The announcement was made through a social media post on Tupperware Indonesia’s official Instagram account on Friday, April 11, 2025. “Thirty-three years is not a short time. During that period, Tupperware has been part of Indonesian kitchens, dining tables, and countless family moments,” the company said in the post.
The company cited a global restructuring strategy as the reason behind its decision to pull out of the Indonesian market. “This decision is part of the company’s global strategy,” the statement read.
The move was in line with its parent company’s decision to scale back operations in several countries. While Tupperware stated the company had already halted business activities in Indonesia as of January 31, 2025.
The company also expressed gratitude to its Indonesian customers, thanking them for their loyalty and for making the brand a household name.
“These 33 years of memories will always be a meaningful part of our story. Thank you for making Tupperware more than just a product, you’ve made it part of your families, moments, and meaningful stories,” the company said.
Tupperware History
Founded in 1946 by chemist Earl Tupper, Tupperware revolutionized food storage with its airtight plastic containers designed to keep food fresher for longer. The brand gained worldwide popularity in the 1950s through its innovative direct-selling strategy, most notably the iconic “Tupperware Party” a social and marketing event that empowered women as both hosts and entrepreneurs.
Tupperware’s signature airtight seal even earned it a spot in the Guinness Book of World Records in 1956, highlighting the effectiveness of its product innovation and grassroots marketing model.
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In September 2024, Tupperware Brands Corporation filed for bankruptcy in the United States after several consecutive years of declining revenue and profitability. Despite a brief sales boost during the COVID-19 pandemic, when more people cooked at home, the company struggled to recover from mounting financial losses.
(Raidi/Agung)
