Jakarta, Indonesia Sentinel — Lifestyle trends continue to evolve, with one emerging phenomenon capturing attention: YONO ‘You Only Need One’. Moving beyond the widely popular YOLO (You Only Live Once) mindset, YONO is gaining traction among millennials and Gen Z, emphasizing simplicity and sustainability.
The YOLO philosophy, once dominant among younger generations, encouraged people to prioritize happiness in the moment, favoring experiences over long-term planning. However, amid global economic shifts and rising environmental awareness, YONO has emerged as a counter-trend, promoting minimalism and mindful consumption.
Rooted in the idea of reducing excess, YONO advocates for owning fewer but more purposeful items. Rather than chasing short-term pleasures like frequent dining out, travel splurges, or impulsive shopping, YONO followers focus on quality, durability, and functionality.
According to Marketeers, The YONO lifestyle promotes using a single, multifunctional product or investing in essentials that serve multiple purposes. This philosophy is not only economically practical but also environmentally responsible, aligning with broader sustainability goals.
Why YONO Appeals to Gen Z
Gen Z, known for their expressive consumption habits, is now leaning toward ‘low consumption core,’ a reaction to impulsive spending patterns often fueled by social media.
YONO provides a stylish yet value-driven approach to consumption. Followers of the trend often prioritize high-quality, long-lasting products made from eco-friendly materials while supporting local economies through regional purchases.
The YONO movement extends beyond personal finance; it delivers a broader message about responsible consumption. Practices such as thrifting, upcycling, and purchasing pre-owned goods are no longer seen as financial compromises but as fashionable and socially conscious choices.
A Sustainable Future
As the YONO mindset spreads, it is expected to drive significant social change. By focusing on “only buying what you need,” YONO enthusiasts not only curb excessive consumerism but also raise awareness about pressing environmental and social issues.
‘Less is More’ Minimalist Lifestyle Gains Popularity Among Gen Z
In 2025, YONO is not just a passing trend but a movement toward a more mindful and sustainable future. It encourages individuals to embrace a lifestyle that is simple, functional, and environmentally friendly, reflecting a new era of responsible living.
(Raidi/Agung)
