Jakarta, Indonesia Sentinel — Every November, a global shopping frenzy takes hold as people anticipate Black Friday, a day renowned for massive discounts both in physical stores and online platforms. Originating in the United States, this shopping tradition has since spread worldwide, becoming a highly anticipated event for bargain hunters.
Falling on the day after Thanksgiving, Black Friday marks the unofficial start of the holiday shopping season. Retailers unveil irresistible promotions to draw in consumers, transforming the once-negative term into a celebration of commerce and consumerism.
Every year, Black Friday takes place on the Friday following Thanksgiving, which falls on the fourth Thursday of November. Thanksgiving itself is a cherished holiday emphasizing family traditions, shared meals, and gratitude, making the next day a fitting starting point for the holiday shopping season.
The connection between Black Friday and Thanksgiving means the exact date varies each year. In 2024, Black Friday is set for November 29, the final Friday of the month. This shift occurs because November 2024 begins on a Friday, placing the fourth Thursday in the last week of the month.
Despite slight annual variations, Black Friday and Thanksgiving consistently align during the fourth week of November. This blend of tradition and shopping excitement has solidified Black Friday as a highly anticipated event for consumers worldwide.
A Brief History
According to Britannica, the term “Black Friday” was first coined in Philadelphia during the early 1960s. Local police used it to describe the chaos caused by suburban shoppers flooding the city the day after Thanksgiving. The massive crowds created traffic jams, increased accidents, and required heightened security measures.
By the late 1980s, retailers sought to reframe the term with a positive spin. They introduced the concept of “red to black,” symbolizing the shift from financial losses (red ink) to profitability (black ink) thanks to the day’s high sales volume. This narrative helped transform Black Friday into not only the busiest shopping day of the year but also a celebration of economic success.
Black Friday’s Global Expansion
Once a uniquely American tradition, Black Friday has become a global phenomenon thanks to technological advancements and globalization. The rise of e-commerce has enabled online retailers worldwide to join the fray, offering significant discounts that rival those of brick-and-mortar stores.
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Countries like Canada, the United Kingdom have embraced Black Friday, with many retailers extending promotions through the weekend and into Cyber Monday, a digital shopping event.
Social media has amplified Black Friday’s global reach. Hashtags such as #BlackFridayDeals and frequently trend on social media platforms like TikTok, Instagram and Twitter, reflecting the widespread excitement surrounding the event.
How to Make the Most of Black Friday 2024
Black Friday discounts often reach staggering levels, with deals slashing prices by as much as 90%. Popular categories include electronics, clothing, and household appliances, making the day a haven for shoppers seeking big-ticket items at a fraction of their original cost.
To maximize the opportunities offered by Black Friday, preparation is key. Here are some strategies for savvy shoppers:
- Start Early: Many retailers release their Black Friday deals well in advance. Review online ads and store circulars to plan your purchases before the event begins.
- Set a Budget: With discounts everywhere, it’s easy to overspend. Determine your spending limit and stick to it to avoid buyer’s remorse.
- Use Apps and Alerts: Price-tracking tools and retailer apps can help you monitor deals and receive notifications when items drop to your desired price.
- Prioritize Big-Ticket Items: Electronics, appliances, and other high-value items often feature the steepest discounts. Focus on these categories for the best savings.
- Shop Online for Convenience: While some enjoy the in-store experience, online shopping eliminates crowds and often features exclusive deals. Make sure your internet connection is stable and payment methods are ready.
- Be Aware of Time-Sensitive Deals: Some offers, especially doorbusters, may be available for a limited time. Keep track of sale start times to secure the best deals.
- Plan for Cyber Monday: If you miss out on Black Friday, Cyber Monday offers another chance to grab great online deals, often extending the holiday shopping frenzy.
However, this shopping frenzy can bring challenges. Long lines, crowded stores, and occasional disputes have marred the event in some areas. Consequently, many consumers now prefer online shopping to avoid the hassle.
By approaching Black Friday with a plan, shoppers can make the most of this annual event while avoiding unnecessary stress.
From American Tradition to Global Celebration
While Black Friday’s roots are deeply American, its global adoption showcases the universal appeal of a good deal. Today, the day transcends cultural and geographical boundaries, with retailers worldwide using the occasion to attract customers with enticing offers.
As a result, Black Friday is no longer just a day of shopping but a global celebration of commerce, uniting consumers and businesses in the shared excitement of holiday preparation.
(Raid/Agung)
